How To Keep Your Collaterals Relevant Even During A Lockdown

Amidst the current worldwide lockdown, businesses around the globe are actively shedding the old-school door to door sales approach and looking for sustainable and effective ways to expand and promote their business. This is where ecatalogs and ebrochures shine. The new-age substitute for the retro printed catalogs has seen a high adoption rate in the past few months due to businesses looking to go digital during the lockdown period.

In the unique situation of a lockdown which restricts any physical movement, the sales promotion wing of any business suffers the most. The digital shareability of the ecatalogs comes in handy in such situations. Online sharing of the ecatalogs increases the reach of your business and even helps you cater to multiple potential clients at the same time. The interactive features of the digital ecatalogs offer a stimulating experience to the readers that creates a solid impression of the brand and the product. The biggest boon of using an ecatalog, however, is the ability to update and improvise them over and over without any additional costs. Also, through our platform, you can create offline digital catalog or brochure that help you keep your collaterals available for your sales team and distribution channel. The offline availability of the ecatalogs offers your clients access to your collaterals anytime, anywhere. This convenience that comes with the use of ecatalogs helps your customers to go through your products and services even outside business hours, hence increasing the approval rate and help you seize every opportunity.

However, better accessibility alone cannot help you seal the deal. The content of your collateral remains the most important part. The presentability of the ecatalog determines if it attracts the attention of the consumers. Research says that people prefer visual content over text-heavy content. Hence adding more visual aid helps you create a better impression. This is where ecatalogs prove to be a better alternative to the printed catalogs. While printed catalogs also incorporate creative images, digital ecatalogs offer features like video highlights, website connectivity, add to cart which makes the content more engaging and helps you describe your product with more detailed precision.

Alongside the graphics and visuals, there are many subtle details in the ecatalogs and brochures that one might not notice but are essential components that make their usage smooth, amusing, and glitch-free. These components might involve stark features like:

Explore: Helps you comb through fine details of voluminous data to search precisely by entering a few keywords.

Website-like Navigation: Optimized and simplified menu layout offers the clients a website-like experience.  

Multi-Platform Availability: The compatibility of the ecatalog design and it’s availability across multiple platforms lets the clients access them through practically any digital device, be it their phones, computers, or tablets and hence increasing their reach altogether.

Convert your catalogs and brochure PDFs into ebrochures or ecatalogs platform by Ecollat which also offers a free trial of 1 month for Basic and Premium plans.