Impact Of eCatalog & eBrochure On Your Sales Team

A strong sales team is an important pillar of your organization. And in order to have a strong sales team, you need to enable them with the right tooling so that they can function efficiently and collaboratively.

Impact of eCatalog on your sales team

In every business, the sales team works extremely hard, day in and out, in order to generate revenues for the organization. Most of the days are full of chaos and get really hectic with the whole team working on different projects & clients. With an eCatalog, you can improve the process & productivity, by easily sharing the products & sales information with different members of the team.

Not just any eCatalog, but a tool created especially for sales teams working with a high no. of SKUs. Offering a wide range of useful features, Ecollat, is a must for any sales team. You can easily convert it to an offline digital catalog, which is not only easier to use but is also light on your pocket. eCatalog delivers an excellent platform to manage your sales & purchases.

Impact of eBrochure on your sales team

If you’ve been in sales for a good period of time, you’ve probably used PDFs to show printed or online material to prospects and clients. We have all been there, with hard drives, full of PDFs, collected from researching different products and vendors. A much better idea is to convert your PDFs into a digital brochure and showcase it online. Not only does this provide you with an opportunity to present your offers and marketing messages. There are multiple benefits of using online brochures as an interactive and effective sales tool.

Digital brochures can be collected in a digital binder, giving you a perfect summary and easy search of all materials. This is a big advantage if you have heavy product catalogs and/or a lot of different brochures, magazines, eCatalogs, specifications, price lists, etc. Products and services are presented in an impactful, interactive outlook without the hassle of scrolling through hundreds of pages. And the same presentation looks magnificent no matter what device the customer uses — desktop computer, mobile tablet, or Smartphone.

This encourages the customer to spend much more time within this particular online environment with the offers you have picked out particularly for this audience. With this dynamic content management system, you can update the current system of sales ordering and share it with multiple users as well. Add passwords & user permissions as per your requirement.

Here’s a list of a few exciting features that will definitely demonstrate the impact of eCatalog on your sales team:

• Proposal or Quotation Creation: The win rate in sales depends on the quality & content of the proposal, that is why it is necessary to nurture the synergy of the sales team. We have to make sure everyone is on the same page by tracking progress & studying user behaviour. With Ecollat, you can create, edit & share proposals within a few clicks.
• Binder Search: One of the most important aspects of a salesperson is to be able to answer or investigate all questions from the customer immediately at the given point of time. A problem often faced with PDFs is that sales representatives spend a lot of time on finding relevant information for their potential clients. Search Binder makes it super easy for your team and even for the customers to search for any product in real-time.
• Custom Collaterals: Create a personalized experience for your customers by customizing the catalog according to the requirements. On a website customers often get confused as they have a lot to choose from. We can easily choose the SKUs we want and generate a link with a click of a button and help the customer in decision making.
• Offline Availability: There are a no. of ways a user can get distracted while looking for a product on a website. With this feature, you will not have to wait to download heavy pdfs of catalogs. Install digital catalog or brochure with a single click, on a desktop, or even on a mobile device and view it with ease. Makes it super easy for customers as well as for the team to view catalogs even without the internet.
• Google Analytics Integration: Sending catalogues, brochures, proposals, etc. will be of no use if we cannot track how the user interacted with it. If we are not leveraging the technology, we are missing out on big opportunities. A user might not always express what he/she wants, in fact, most of the time, they themselves are not sure about it. We have to try & understand their behaviour & actions which we can do easily with built-in google analytics.